The Television - Then
In 1923 Vladimir K. Zworykin developed an electronic television scanning system that produced a better picture than a mechanical scanning system.
In 1922 Philo G. Farnsworth designed a system for electronic television and convinced the RCA group to license his patents in the 1930s. Television was introduced to the public by David Sarnoff and the first presidential television address was given by President Franklin D. Roosevelt from the World's Fair.
The Television - Now
The first patent was filed in 1994 for an "intelligent" television system. In 2011 LG released their first "smart tv" and some features of smart TV's include watching cable television, browsing the web, accessing apps and accessories.
The Television - Later
There's 6 trends directing the future of television
Storytelling - The environment and viewers' expectations of control will impact the story arc through social interaction.
Content Mobility - As the cost of video screens falls, the demand for content mobility will rise causing content to be properly targeted and calibrated for a multi-screen lifestyle.
Event-based Viewing - The key will be to create event windows to drive relationships with content franchises that are DVR proof.
Content delivery optimization - Remotes may soon be equipped to learn a viewer's habits and deliver customized programming that match the viewer's preferences.
Binge watching - Blu-ray box sets, DVR, digital media players and on-demand internet streaming media providers enable viewers to sit down and watch an entire series in a single day or weekend.
More participants, more creative risks - New relationship models will allow more industry players to take greater creative risks.
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